Wendy Shaw wrote and interesting editorial over on the DMI website. Getting into the users head continues to be one of the big challenges in the design process, and she has some interesting tools and techniques in her piece.
In october, I had the chance to participate in the Design Management Institute annual conference. What unfolded was a great discourse about the nature of design and design thinking and it's role in business in general. There are some good articles over on their website, summarizing the key take-aways of the conference.
We find ourselves discussing the benefits or different approaches to design briefs quite frequently in the office. These 5 steps are actually quite relevant to the discussion, and they should lead to great design briefs...
It is a funny feeling to breath fire. Especially when your co-workers are present for a christmas party (yes, photo is from a little while ago). But isn't it right now that we all need a little extra fire?
Thanks Marty for the great picture!