Shedroff, Diller and Rhea have managed to put together one of the most important books about the intersection of design, business and management. This is a milestone must-read for any business-minded designer and design-minded business person.
Every responsible designer, manager, leader involved in the creation of goods & services should read this book. The authors make amazing connections between the world of commerce, design and philosophy. Following the principles shared in the book can make our world a profoundly better one.