Design Philosophy

Design is a profession very much in transition. At it's core, design is applied problem solving, with a keen focus on the user and user interactions. The UK Design Council offers a solid baseline for the understanding of design in the 21st century.
Design is a key ingredient for the success of a product or a service. In his professional practice, Florian Vollmer works in the area of design management as well as rapid concept generation when out in the field with a client. There are a number of useful links on this website as well. 

Florian Vollmer's work includes strategy, service design, graphic design, industrial design, interaction and experience design, custom lighting design as well as commercial interiors. 

Florian Vollmer's deep fascination for designing simple and human-centered interactions goes back to the first days of mobile phones. Seeing regular people struggle with that seemingly simple interaction ignited his involvement with design. Simple, friendly, engaging, relevant experiences have been his professional focus ever since.

His conviction is that one can apply design to almost any context. In the modern business environment, design breaks out of the traditional mold of specific categories like "graphic design" or "industrial design". Whether one designs a business card, a piece of furniture, a digital interaction or a physical space,  the end result simply happens on another medium or canvas. In that sense, a traditional design education is not required for being an exceptional designer – it is a matter of structured, applied problem solving.

The meaningful integration of the two-dimensional with the three-dimensional and the analog with the digital marks the connecting thread of Florian Vollmer's work as a designer and creative director

Successful design interventions create environments, objects, interfaces and ultimately experiences that are:
• intuitive
• repeatable
• emotionally positive
• sustainable

Any design intervention cannot live on it’s own. It is part of a system, and that system is part of a larger system (be that physical, organizational, or on a communication level). Recognizing this and designing accordingly is the mark of truly great design solutions.

Methodologies and tools for idea generation and the design process are essential for design as a professional service. Alongside with this, I recognize that great ideas cannot always be generated in a scientific fashion, and can arrive in unpredictable ways.

The world of design is in motion. The subject matter and available technologies are changing at a fast pace. By focusing on the individual experience, designers and design firms should be able to plan solutions that are firmly connected to natural human behavior.