The key to retail survival in the coming decade lies in moving from a product-centric to a customer-centric mindset. A big step towards developing a more customer-centric approach is creating memorable and remarkable customer experiences. During this session, a panel of design and retail experts will discuss the five essential ingredients needed to create an effective retail experience that converts ordinary shoppers into super loyal brand advocates.
Cindy Williams, vice president of Retail Strategy-Home Furnishings and Florian Vollmer, senior vice president, principal at Retail Info
This presentation to Packaging Design students of New York’s Fashion Institute of Technology focuses on the relevance of packaging for retail-centric brand message and story telling. Presentation not available online.