After a year of hard work, checking legal prerequisites, creating organization excitement, and work on a wide variety of touch points, it is finally time to enter a new era at the firm: We are going to market as InReality from here on out, really focussing on Activating Experiences that matter. Matter by being effective and differentiating for brands, meaningful and purposeful for users, and engaging and motivating for 'front line actors'.
See a video about the change at InReality.com.