QR codes, like many customer touchpoint technologies, are only successful when thought of and concepted as part of an integrated messaging system. Vollmer analysis the technology, it’s strengths and weaknesses, and defines a framework for evaluating the effectiveness for QR code deployments. The presentation also defines best practices for developing successful QR-based customer experiences. This seminar is geared towards senior executives. Description and Program here, seminar held at High Point University.
