This educational presentation demonstrates how positive customer experiences drive measurable business results. Suggesting new ways to measure customer behaviour in the retail environment, this presentation illustrates aspects of the development process around one central case study. Take-aways include meaningful metrics, new ideas about correlating data, and an exploration of all steps necessary to take an idea to business success. This presentation focuses around key Info Retail philosophies and was co-developed with Brooks Ballard.
AMA Event description: “This educational session explores how visual design, shopper insights and word of mouth marketing can impact shopper preferences and purchasing. We’ll explore how marketers like The Home Depot and Tempur Pedic are using combinations of all three to increase customer engagement and drive sales. Speakers from Dunnhumby, BzzAgent and Info Retail will use actual case studies from major brands to give a peek into how smart marketers are achieving better ROI.” Presented at COX enterprises.