Measuring Customer-Centric Experiences | AMA Atlanta Digital Education Series with AJC
Fri, November 4, 2011 at 15:05 This educational presentation demonstrates how positive customer experiences drive measurable business results. Suggesting new ways to measure customer behaviour in the retail environment, this presentation illustrates aspects of the development process around one central case study. Take-aways include meaningful metrics, new ideas about correlating data, and an exploration of all steps necessary to take an idea to business success. This presentation focuses around key Info Retail philosophies and was co-developed with Brooks Ballard.
AMA Event description: “This educational session explores how visual design, shopper insights and word of mouth marketing can impact shopper preferences and purchasing. We’ll explore how marketers like The Home Depot and Tempur Pedic are using combinations of all three to increase customer engagement and drive sales. Speakers from Dunnhumby, BzzAgent and Info Retail will use actual case studies from major brands to give a peek into how smart marketers are achieving better ROI.” Presented at COX enterprises.
Reader Comments (2)
Florian's presentation was fascinating! He shared with us many of his insights and creative innovations which all make perfect sense in this digital age. One of Info Retail's latest projects, the Tempur-Pedic in-store Sleep Experience Center, makes it possible for a shopper to try out the luxury mattress in a private mood-setting, bedroom-like cubicle. Why? Because a person has to lie on the mattress and warm it up for five minutes before they can really get an honest feel for it. (A bit awkward out in the open on the showroom floor.) Info Retail's solution for this problem is brilliant! Thanks, Florian, for an enlightening talk!
As a marketer who has a deep understanding and appreciation of consumer insight, I thought the Info Retail presentation by Florian was incredible! A truly innovative and holistic strategy and approach was developed for their Tempur-Pedic client only after understanding the challenges and goals of *all* stakeholders in the retail supply chain, from manufacturer to retailer to sales professional to consumer, and understanding the key drivers with everyone. It was fascinating how they designed the Tempur-Pedic in-store environment and even more fascinating to learn about the metrics that they deployed literally inside this environment. Florian is an outstanding presenter and will open your eyes to the possibilities of thinking out of the box as it relates to true experiential marketing. Info Retail clearly has a deep DNA-level understanding of what factors drive consumer consideration outside the store environment and what drives consumer conversion inside the store environment.