Measuring Customer-Centric Experiences | AMA Atlanta Digital Education Series with AJC

This educational presentation demonstrates how positive customer experiences drive measurable business results. Suggesting new ways to measure customer behaviour in the retail environment, this presentation illustrates aspects of the development process around one central case study. Take-aways include meaningful metrics, new ideas about correlating data, and an exploration of all steps necessary to take an idea to business success. This presentation focuses around key Info Retail philosophies and was co-developed with Brooks Ballard.

AMA Event description: “This educational session explores how visual design, shopper insights and word of mouth marketing can impact shopper preferences and purchasing. We’ll explore how marketers like The Home Depot and Tempur Pedic are using combinations of all three to increase customer engagement and drive sales. Speakers from Dunnhumby, BzzAgent and Info Retail will use actual case studies from major brands to give a peek into how smart marketers are achieving better ROI.” Presented at COX enterprises. 

The Business of Design and Experiences – Graphic Design and Beyond | Georgia State University

Delivered to a group of senior students at the Georgia State University Ernest G Welch School of Art and Design, this talk covered best design practices, a future outlook for the profession of design, and connected it to some key business aspects. An engaged Q&A session explored areas of comprehensive design education, user-centered design and future career planning. 

The Business of Design and Experiences | World Affairs Council Young Leaders

Talk description: “Florian Vollmer, SVP of Info Retail, presents key moments in the growth of an 8 people firm (in 2003) into an integrated agency of 35 employees (today). During that time, Info Retail has evolved from a retail design agency to a design strategy agency creating deeply integrated experiences. Florian discusses business and philosophy decisions along this growth experience. The profession of design has undergone considerable change during this time, and today design thinking has a place in many corporate decision making processes. Florian discusses how this focus on the individual experience can help making businesses more human-centered”

See event announcement at the British American Business Group.