The Customer Journey Framework: A Structured Approach for Designing in Customer Experience Environments | IDSA Southern Design Dialogue Conference

This session explores the power of designing from a customer journey viewpoint. Designers stand to create more human-centric and integrative solutions by taking a time-based approach of analyzing and designing for experience. The customer journey canvas also serves as an effective communication tool with all project stakeholders. Vollmer analyzes a few real-life customer journeys and go in depth on how to create and use the customer journey framework in the design process. Link to conference here.

Driving Meaningful Innovation – Service Design for Product Development | Product Camp Atlanta

How to anticipate the customer’s next major need? What are new ways of keeping innovation relevant? How do product developers stay involved throughout a product’s life span?

Service Design offers new, effective and integrative tools to find answers to these questions. This session at Product Camp Atlanta 5, hosted by the Georgia Tech Research Institute discussed key concepts, examples and tools.

Session with Alisan Atvur. See full description on the Product Camp Website. 

The Business of Design and Experiences | World Affairs Council Young Leaders

Talk description: “Florian Vollmer, SVP of Info Retail, presents key moments in the growth of an 8 people firm (in 2003) into an integrated agency of 35 employees (today). During that time, Info Retail has evolved from a retail design agency to a design strategy agency creating deeply integrated experiences. Florian discusses business and philosophy decisions along this growth experience. The profession of design has undergone considerable change during this time, and today design thinking has a place in many corporate decision making processes. Florian discusses how this focus on the individual experience can help making businesses more human-centered”

See event announcement at the British American Business Group.